The journal
Practical field notes from the studio, design tips, automation walkthroughs, and the tools I actually reach for. No fluff, no listicles. Just what works.
One form, three tools, zero copy-paste. Here's the exact onboarding flow I wire into client sites, from first inquiry to a signed contract and a calendar invite, all without touching your inbox.
Read more →Why a single, well-written headline almost always outperforms the carousel, and what to put there instead.
A plain-English breakdown of the two automation platforms, with the rule of thumb I use to pick on every project.
How I use AI to write first-draft onboarding emails and FAQ copy, and the guardrails that keep it sounding human.
The case for small, deliberate, and hands-on, and how staying solo keeps the work (and the relationships) better.
Five small overrides, type, spacing, sections, color, that take a template from generic to genuinely yours.
Apps Script sounds intimidating. It isn't. Here's the smallest useful script you can write today to save an hour a week.