Notes

Field notes on calm systems.

Honest, hype-free writing on automation, AI, and choosing a website platform. Start with a guide, follow the spokes.

Squarespace vs Wix vs Hand-Coded: A Designer's Honest GuideAn unbiased comparison of Squarespace, Wix Studio, and hand-coded websites from a designer who builds on all three. No pRead → The Small Business Automation Guide: Zapier, Make & Apps ScriptAn honest guide to automating your small business back office. What's worth automating, what tools to use, what it costsRead → 5 Automations You Can Build Free Inside Google WorkspaceFive practical automations you can build today using tools you already pay for: Google Sheets, Forms, Gmail, Drive, and Read → Best Website Platform for Authors in 2026Which website platform should an author use? Squarespace, Wix, WordPress, or Booklaunch? What you need for a book launchRead → Best Website Platform for Coaches & ConsultantsSquarespace, Wix, WordPress, or Kajabi? Which platform fits a coaching or consulting business. What you actually need, wRead → Client Onboarding Automation for Service BusinessesTurn your new-client process into a system that runs itself: welcome emails, folder creation, intake docs, and task listRead → How to Connect Squarespace Forms to Google Sheets, Drive & EmailStep-by-step: send Squarespace form submissions to Google Sheets, save files to Drive, and trigger email notifications aRead → How to Migrate Wix to Squarespace (or Back) Without SEO LossStep-by-step: migrating your website between Wix and Squarespace without tanking your search rankings. URL redirects, coRead → Squarespace vs Wix Studio for Small Businesses (2026)A head-to-head comparison of Squarespace and Wix Studio for small service businesses. Design, ease of use, pricing, SEO,Read → Squarespace vs custom: an honest decision guideSquarespace when your site is a brochure with a form; custom when your site is a machine that runs part of the business.Read → The 5 workflows every studio should automate firstNot all automations pay back equally. The exact order that pays back fastest for a small studio, from lead intake to conRead → What Does an Automation Consultant Cost? (And When to Just DIY)Automation consultants charge $75 to $200/hr or $500 to $3,000 per project. Here's what drives the price, when hiring isRead → What Squarespace Actually Costs Per Month, All InThe real monthly cost of Squarespace in 2026: plans, domain, plugins, email, scheduling, and everything else. Not just tRead → When Automation Breaks: Error Handling and MaintenanceYour automations will break eventually. Here's how to catch errors early, what maintenance looks like, and how to keep yRead → Where to actually start with AI in a small businessSkip the hype: the three boring workflows AI genuinely fixes in a small business today — client email drafts, proposal aRead → Zapier vs Make vs Google Apps Script: The Honest ComparisonThree tools, three different trade-offs. A side-by-side comparison of Zapier, Make, and Google Apps Script from someone Read →